Cause Marketing

Sharon Lee

Empowering Change: The Story Behind InPowered Women

In a world filled with endless opportunities for connection and collaboration, the power of networking for a cause has never been more evident. At Pinnacle Strategic Advisors, we believe that bringing people together for a common purpose can be a catalyst for change. This belief led to the creation of InPowered Women, a remarkable networking group that was created initially for female business leaders in the utility, solar and renewable energy industries, but has since evolved to encompass powerful women in various business verticals.  

The Genesis of InPowered Women

InPowered Women was born out of a desire to provide a platform for female business leaders in traditionally male-dominated industries to connect, share experiences and support one another’s growth. It all began with a vision: to empower women to take chare of their careers and make an impact in their respective fields.

Creating a Space for Empowerment

The co-founders of InPowered Women, Sharon Lee, with Pinnacle Strategic Advisors and Jamie Barber, with the Georgia Public Service Commission staff, recognized the need for a community where women could amplify their voices, celebrate their achievements and navigate the unique challenges they face in their industries. The group became a safe space for sharing stories, gaining insights and building invaluable connections.

Networking with a Purpose

What sets InPowered Women apart is its unwavering commitment to a cause. Beyond networking, the group actively strives to engage in cause marketing, leveraging its collective influence and expertise to drive positive change. Whether it’s advocating for renewable energy, or mentoring women newly entering their careers, InPowered Women uses its voice to make a difference.

The Role of Branding

Consistency and integrity are paramount in any cause marketing initiative. That’s why we, at Pinnacle Strategic Advisors, took on the task of developing the logo and overall branding for InPowered Women. The brand serves as a visual representation of the group’s values and mission, ensuring that every communication, event and interaction aligns with its core purpose.

Replicating Success for Other Cause Marketing Initiatives

InPowered Women’s journey holds valuable lessons for anyone considering launching a cause marketing initiative:

1.      Start with a Clear Purpose: Identify a cause that aligns with your values and resonates with your target audience. A clear purpose will be the driving force behind your initiative.

2.      Build a Supportive Community: Create a welcoming and inclusive environment where like-minded individuals can come together to effect change. Community support is essential for success of any cause.

3.      Leverage Branding: Develop a strong and consistent brand identity that reflects your cause and resonates with your audience. This branding will be the visual and emotional anchor of your initiative.

4.      Collaborate for Impact: Seek partnerships and collaborations with organizations, businesses and individuals who share your cause. Together, you can amplify your message and multiply your impact.


InPowered Women is more than a networking group, it’s a testament to the transformative power of cause marketing. It shows that when individuals come together with a shared purpose and a commitment to positive change, remarkable things can happen. We, at Pinnacle Strategic Advisors, are proud to have played a role in the creation and branding of this initiative.

As we look to the future, we’re excited to see the ripple effects of InPowered Women’s success and to support other cause marketing adaptations that are equally passionate about driving meaningful change. Together, we make a difference, one cause at a time.

If you’re ready to discuss your cause marketing needs, contact us today and let’s start a conversation about how we can help you bring your vision to life.