Interview of Gwen Riley

Sharon Lee

Episode Summary:

In the latest episode of the InPowered Women’s Podcast, host Sharon Lee interviews Gwen Riley. Gwen gives an overview of what NoviEdge is: working with small business owners (2-50 employees) and helping them to overcome the overwhelm in business. NoviEdge helps in personal coaching and consulting so that they can gain the courage needed to run the business. 

With a background in business, Gwen gives insights on why it is important to leverage one’s background and use it as a value set to bring to the table. Additionally, she mentions the importance of having a plan and exit strategy while getting into business. She goes further to explain how she got started in business, and how she was able to grow a team, by leveraging on her previous experience running a business for many years, and the desire to share this experience with other business owners. 

People into business for the freedom it offers, be it financial, or time, and in the process, they get overwhelmed. NoviEdge steps in and helps business owners in the delegation and automation of processes. Finally, Gwen talks about the role mentorship played in her life by building her confidence and helping her get into business. 

Insights from this episode:

  • Gwen emphasizes the importance of leaning toward one’s background
  • The importance of having a plan and exit strategy when one starts a business
  • Gwen setting up her business by using people around her, understanding that you can’t do something alone, and relying on people and what they can offer
  • Gwen sheds light on selling her company after 11 years, and why it was important for her that the value set remained the same for the new acquisition
  • Gwen gives a little background into starting NoviEdge, and how she has leveraged her experience in business to want to help other people
  • The importance of delegating and how it allows your business to grow
  • The role mentorship played in Gwen’s life by building her confidence, and how she got into business

Sharon Lee

Sharon Lee is an accomplished entrepreneur and marketing expert dedicated to empowering female leaders. With a diverse background in sales and marketing across industries like advertising, magazine publishing, and solar energy, Sharon’s journey showcases her versatility and determination. As the principal of Pinnacle Strategic Advisors, she assists businesses in enhancing their marketing strategies. Sharon’s entrepreneurial spirit led her to establish her own consulting firm, reflecting her commitment to excellence. Alongside her professional pursuits, Sharon co-founded the InPowered Women’s networking group, fostering mentorship and support for women in business. Through the InPowered Women Podcast, Sharon will share stories of resilient female leaders with listeners encouraging them to pursue their aspirations fearlessly.

Gwen Riley

Gwen Riley, based in Lexington, KY, US, is currently a Co-Founder at NoviEdge. Gwen Riley brings experience from previous roles at GreenBox Heating & Air. Gwen Riley holds a University of Kentucky. With a robust skill set that includes Fundraising, Management, Marketing Strategy, Public Speaking, Sales Management and more.

Episode Transcript:

Speaker 1

Welcome to the InPowered Women’s podcast, where we tell the stories of Unstoppable Female Leaders Who Excel, Uplift, and Secure a clearer Path for Female Leaders in the Future. I’m your host, Sheron Lee. Hi, and welcome to the InPowered Women podcast. I think I’m excited about every guest. I always say that, but this one is a really unique story, and so I really cannot wait to get into her story and share it with everybody. But before we do that, I do have a sponsor of this episode, and I would love to thank Arcus Roof. Arcus Roof is dedicated to serving commercial roofing needs of office and industrial buildings in the Southeast, including roof installation, repair, and maintenance. If you’ve noticed any signs of leaks, or if your current contractor is not returning your calls, check out arcusroof.com today to experience something different. With that, I’d like to introduce today’s guest, Gwen Reilly. She’s the CEO of NoviEdge. Hi, Gwen.

Speaker 2

Hi. How are you today?

Speaker 1

I am good. We got some fall temperatures out there. You’re in Kentucky, so I guess you’re even farther than farther in the season, huh?

Speaker 2

It’s feeling good. So yeah, definitely feeling the fall.

Speaker 1

Definitely feeling the fall. A little pumpkin spice in the air. I love it. I love it. I thought we should start this discussion on how we met, which is total crazy happenstance. You were on LinkedIn. You reached out to a client of mine who is Arcus Roof. Come full circle here. You two connected, and he took a screenshot of your information and sent it to me, and he said, Hey, you need to reach out to Gwen. I think she’d be a great podcast interview for you. I reached out to you and we were on the phone almost immediately, right?

Speaker 2

That was crazy. Yeah, it was like, I knew you forever. You ever make those connections where you meet someone, you’re like, Wow, why did we just click like that? That was our first phone call.

 Speaker 1

What was so funny is we got on the call and you said, Wait, what are we talking about? I mentioned the podcast, and I don’t think that we actually talked about the podcast for the entire conversation.

Speaker 2

No, we didn’t. We talked about a lot of things. We never even got to I love it.

Speaker 1

I love it. Here we are, finally getting around to it. That was probably six months ago. It’s so funny that we’re finally getting around to this. Anyway, I’m glad that you’re here, and I’m glad that we’ve got a pretty fun conversation teed up. Before we start talking about your background and some of those sorts of things, give us a quick overview of what NoviEdge is.

Speaker 2

NoviEdge is a group of folks that work with small business owners. Two to 50 employees is our sweet spot, and just help them to overcome the overwhelm. You got into business because you’re good at something, but then realized you weren’t very confident in the skills to actually run your business. We come alongside with personal coaching and consulting to meet you where you are to help you to find the confidence you need to be able to run your successful business.

Speaker 1

A lot of your clients are service-related business, but not all, correct?

Speaker 2

That is correct. We do have a very broad, deep list of home services companies because that is the background I come from. But this is universal. Running a business, it doesn’t matter what you’re selling. You still have to do the same things. You have to have people to fulfill the service. You need some customers, and you got to lead your team, and you need to get a plan. The underlying business aspects are the same.

Speaker 1

Let’s back up a little bit and talk about your history in home services and what at least got you interested in this area.

Speaker 2

Okay, I did not choose it. You know how life just puts you in places and you were like, Wow, this is really good. I would have never planned this, but I really like this. Well, that’s what happened to me. I started doing financial consulting for small businesses. I found a niche with contractors. Most of them were men that’s great at what they did, but just didn’t understand all the principles needed and all the things you needed to know to run a business. I found that group and really enjoyed that, which led me ultimately to a little niche in the HVAC plumbing area. From there, I started my own heating and air company.

Speaker 1

Okay. You don’t walk around with a tool belt on, right?

Speaker 2

No. My tool belt and skills have to do with the actual business itself. That is true, which is counter to sometimes when you do get into business. But I always approach business from the business aspect because that’s my background. I went to school for business, got my master’s in business. I do approach it from that angle. When you think about what value you bring to the company, you should always make sure that whatever is your value set is that you are able to create space to bring that to your team. Whatever you do that no one else does is where you should spending your time. I was able to find a lot of great technicians and people that really had the HVAC knowledge where my value was understanding how to run the business, how to understand the big picture for heating and air. What did that look like? I do understand the science and things behind it, but I don’t have to be the one in the field doing that work every day. There are people far better and more trained than me.

Speaker 1

Let’s talk a little bit about how you set up that structure. Again, you’re getting in this, you understand the business, you understand the financial side of things, but you still have to get it off and running and do all the things that you said at the very beginning of the podcast about finding the good people and having a plan. How did you get that started? That’s a good point.

Speaker 2

You need a plan. But here’s something even backing up one step further. When you get into business, you got to know, how are you going to get out? I think that’s one thing business owners never think through. When I started my heating and air business, I I knew that it was a 10-year run rate. I wanted to be in for 10 years. From years 10 to 20, I wanted to find a buyer. I wanted to sell it. I had a plan. I knew 10 years, I wanted to have it ready to sell and then start looking at who I wanted to sell to. That is the first thing is have a plan. Where am I going? How am I getting out? I went to the drawing board and started mapping that out. How you do that is you look at your 10 years. I looked at 10 years, where did I need to be? Then Then I went back to five years. Where would I need to be in five years in order to be where I wanted to go in 10? Then from five, I back that up to one. From one, I backed it up by month and looked at what did I need to have in two areas.

Speaker 2

I needed capital, I needed to run the business, and also needed the people. I needed human capital, and I needed the financial capital to be able to grow the business and to ultimately scale.

Speaker 1

Okay. You sit down, you have this vision, you know what you’re wanting to do in each of those milestone timelines. I’m guessing everything went exactly according to that plan. Is that right?

Speaker 2

I’m absolutely not. You know if I go to plan, that’s why you can’t get too concerned about what plan A is. Sometimes your first plan is not your best plan. You take when you’re given and work with it. That doesn’t mean you give into it, but you do have to look at, Okay, I’ve got this opportunity in front of me. What does that look like for me? Can I take advantage of that? I would set I still do this personally every year. If I achieve more than 70% of what I planned, I personally see that as a failure because that means I was so targeted on what I wrote down that I missed the opportunities. Because some of the best stuff just happens. You’re like, Wow, I would have never planned that. But here it is, and I’m in a place that I can take advantage of it. You do have to have a plan, but don’t stay so focused on it that you won’t allow anything to come in place of some of the things because you don’t know at the end of the year or at the first of the year what the end of the year could bring. I didn’t know you at the first of the year. Right.

Speaker 1

Look at what all we’re bringing right here. I love it. We’re still talking about you in the HVAC business. Give me something, whether it was a kick in the teeth or a shot out of the dark, something that was completely unexpected and you had to figure it out.

Speaker 2

One thing that I figured out very quickly was, I can’t do this alone. I can’t do this alone. That meant I was going to need to bring people around me because there’s only so many hours in the day. I needed some shortcuts. I needed people who had been there before me, what that would look like for me to take advantage of their knowledge. It’s so amazing that I found some great people that were just genuinely caring people. They helped me with the things that I didn’t know, the things I didn’t see, and helped me to plan for where I wanted to go, ultimately, where I wanted to grow. I I think that one of the things in the beginning was not understanding that the biggest part of my success, who did I bring along with me? Think about this. When you were a kid, we all played sports. Let’s think baseball. If you play baseball, Little League baseball, all you had to know was which direction to run. You might hit the ball, may catch it, but think about the level of coaching needed there. You just needed some good-hearted parents to lead this misfit.

Speaker 1

Just have fun, right? That was the focus.

Speaker 2

Just have fun. Then you start seeing skills develop and you move into middle school. Then you move into high school baseball. And think about the coaches and trainers that come alongside. As you move up, you need more. You need more skill, more dedication. Think about how many coaches are on professional sports teams. It is so niche down, and there’s a reason because these high-level performers need that very high-level niche training. What I learned very quickly was as I grew, I needed to come alongside those people that had been there, and I needed to bring people into my organization that could train us up to get to where we needed to grow.

Speaker 1

What a fantastic analogy. Of course, if you have my younger son at T-Ball, I mean, oh, my gosh, that was the total bad news bears, which was absolutely hilarious. I’m having flashback moments right now. But anyway, one of your goals going into that business was to ultimately sell the business. It did actually come to fruition, right?

Speaker 2

It did. It was at year 11. I found the company that was a good fit for my team and would allow the company to continue with the foundation that it was built on, because that was very important to me that the value set stayed in place, that my team was able to be successful. They were able to run the organization as a separate company under a private equity umbrella, and that was very important to me. It was also important that they could be successful and had opportunities to grow and to succeed and to move into higher-level positions. Those were some of the things I was looking for, and I found that at year 11.

Speaker 1

How long ago was that?

Speaker 2

That was three years ago.

Speaker 1

So you didn’t just kick back and hit the beach and eat bonbons and go, All right, I’m done. You decided, All right, we’re going to the next chapter, huh?

Speaker 2

That is right. Though that does sound fun for a short time. A long term, it just didn’t sound that fun to me. Also because I really enjoy business. Again, I got into what I do because I love the game of business. I love winning. I love being able to see successes in business. I love business owners. I mean, there are only 7% of people willing to step up and become a business owner. To do that takes amazing courage, and I admire that so much. I know what it takes. I know those tough days. I know what it is to have to smile and grand when inside you’re dying and crying. I’m like, You know what? I think I got something that people could learn from. Living through it, you do learn. Just like my mentors and advisors and coaches and trainers helped me, I knew that my experience could help other people, and so decided to do that. That was the next thing, not go sit on a beach, but business owners.

Speaker 1

Perfect. You’re still in those beginning years. I’m assuming that you went through that same process and you thought about where I want to be in 10 years, and then you backed it up until five months and all of that. When you got started, what did your framework look like? What leaders did you have in place and what was your starting game?

Speaker 2

With the HVAC?

Speaker 1

No, I’m moving over to Novie Edge. When you really decided, Okay, I’ve sold this successfully. That mission was accomplished. Let’s move into this next one. How did that start work out?

Speaker 2

It started with, Okay, we know what they need. We know what small business owners need because we are them. We are the people.

Speaker 1

We are the people.

Speaker 2

We are the people. When we need help with our financials. We need someone to listen to us on a personal level. We need great people. We need to know how to attract and engage them and ultimately retain them. We need those things. What we found was our founders, we had that skillset. We We then went out and found some other people that could work around with us, and that grew us into a team of seven, all former or current business owners. We have all lived the journey. We have ours. We also have the points of victory to share, which is exciting because you’re not going to talk to somebody that learned something from a book. We have real-life experience. There’s not a lot that we hear that we haven’t seen. In 20 plus years, you see it. Even if you don’t experience it, you see it through your peers. Having that knowledge and be able to share it has just been, that’s what we wanted to do. That’s what we do right now.

Speaker 1

You have several different offerings. You can work with someone one-on-one. You also have group coaching and other dynamics in place. Why don’t you talk a little bit about what some of that set up is?

Speaker 2

We address four things. It’s you, your people, your profit, and your plan. How we do that is throughout all of our That is, we focus on personal coaching because we know that individually, as business owners, we’re overlooked, overwhelmed. The same comes on the business consulting side. Coaching, personal coaching and business consulting, they are different things. The personal deals with you. Who are you? How do you show up every day? How do you lead? What does this look like? What are your insecurities that need to be addressed? Then the business consulting side is, what does this look like for you when you show up, what does this look like? What is it that you’re trying to accomplish? We blend coaching with the consulting and focus on you, your people, your profits, and your plan. Now, how we do that is we do have folks that want to go through that one-to-one, and we love that. We just sit around the room. Whoever is the specialist in the area they need the help with, that’s where we work with them. We also do the same in group coaching because sometimes that community is more valuable to be able to sit there and understand how other people are going through it.

Speaker 2

We have a very rich, deep curriculum. We do have that available if you want to go through it self-guided. But I will say the value is in the interaction. If you want to go fast, that’s where the one-to-one really helps because we can create some specialized, individualized plans. But then the group is nice because you see other people. You get to hear their stories and their successes and their challenges and help them. We all lean on each other.

Speaker 1

What is interesting, I took my first group coaching class. It was sales-oriented this summer, and I’d never done a group coaching class before. What you described is exactly right. You get energy from this group, and you might be sitting there raising your hand because you’ve got one question that you want to throw out, and maybe they don’t ever get to you. But you can still apply a lot of these other questions that are coming in. I was amazed at the takeaways by the end. I mean, this was just a weeklong thing, but that dynamic is really interesting and helpful and something that I just would not have expected. Oh, but something I wanted to mention, this is a different conversation of ours, but we were talking about people that go into business, they are so excited about the freedom that this would give them and that thing. But then they get into it and sometimes they find that it’s really this shackling. They can never go on vacation because they can never leave and they can never even get around answering these calls and all that stuff. How do you help them navigate that?

Speaker 2

You’re right. We all went into business for freedom, some freedom, whether it’s financial freedom, time freedom, location freedom. We could sit on a beach and do our job. Whatever that freedom is, that’s one of the biggest underlying reasons when you ask any entrepreneur. But then we start it, and what we find is we work harder and harder and more time is asked of us. We have to bring other people alongside us. Let’s put it that way. When you go through this, you got to know when to let go. Remember, your time is the most valuable time in the whole organization because what we have to is protect that, to be able to work on the business, to make sure there is one tomorrow. But what happens is we get pulled into it. We get pulled into fighting the fire. We get pulled into answering the question we’ve answered 20,000 times. We get pulled into so many things. And How do we stop, and this is where we start with our clients and say, Hold on, we need to look at your time. It starts with you. How are you spending your time? What can we delegate, eliminate, automate, or outsource for you? Because you’ve got to get out of your business. We’ve got to get you out of the day-to-day and get you more on the higher-level functions, the things that need your time, the planning, the vision, making the way, the leadership, all those things. That’s where we start.

Speaker 1

Do you get pushback from that person that has such a talent as an electrician or still the HVAC, the plumber, or whatever, where they think, nobody can diagnose this as well as I can. Nobody can fix this as well as I can. Oh, all that office stuff somebody else can But the reality is that’s not necessarily the case. Do you get pushback from that aspect?

Speaker 2

We do. But then you have to say, What do you want? Do you want what you have or do you want more? I always had a rule personally that if somebody could do it 80% as to my standards, I’d let it go. You got to let it go. At some point, you do have to realize there are technicians out there that because of their years in the industry and what they’ve seen and just how they’ve developed their talents and their skills, there’ll be people that never match them. You have to be okay with that. If you can get okay with that, then you’re able to hand that over, give that authority to someone else, and then you can focus on other things. That’s where it lies. If you can If you can give up control, you’re going to hit your lid. But if you can give up control, that’s where you can then go out there and really start to grow, put the things in place to grow your business.

Speaker 1

Not necessarily that particular example, but give me an example of someone that you worked with that they really found a way to move to that next level or whatever that success story might look like.

Speaker 2

I don’t know if anything will ever top this. I got a picture from one of our clients, and it is of his daughter and his wife. He’s taking a picture of them, and they’re on the lake. He said, My daughter is 14, and this is the first time she’s ever been out on the lake with me. He had the freedom to be able to walk away from his business, to be able to start to focus and put priorities back in place. He was able to separate the business from his personal life, to be able to put the priorities in place so that he wouldn’t miss any more of these moments with his daughter, with his wife. I’ll keep that picture forever because that’s what it’s all about. He has that today. But if he had not recognized what he was giving up to stay in the overwhelm in his business, he could have missed his whole daughter’s life growing up.

Speaker 1

That’s huge. And not at all what I thought you were going to say. I had no idea where that was going to go, but I mean, that is so tangible. It’s what people want. Then you just assume that if I’m over on the lake or I’m taking that trip or I’m doing whatever, the business is just going to fall down around you, and it doesn’t have to be that way.

Speaker 2

No, it does not, because you either have great people in your organization or there are people who want to join your organization that can give you that time back. Now you just have to figure out who they are and how you can start to delegate different responsibilities.

Speaker 1

Let’s shift gears just a little bit and talk about the growth of NoviEdge, because you definitely are on a little bit of a pivot point right now. You have bought a location down in Florida. Tell us a little bit about that and what your vision is for what you’re going to do down there.

Speaker 2

We are located in Kentucky, but most of what we do is online, so there is no really limitation to how we serve our clients. But it’d be nice to go somewhere on the beach or someplace warm, right? It was just an idea to say, Okay, how can we create this same experience? We all like to go somewhere warm and look at how we could take these same concept down to Florida. We have a property that it’s in the process of being renovated right now that is going to accommodate folks to come on site and we’ll do leadership training on site. Really, you just get a different experience when you have a change of It gives you a different place to think and how you think and definitely interacting with people as you not only study with them and learn with them, eat dinner with them, and you live life with them, and you learn about them. Just a different experience that I know these have always been very valuable to me as I’ve done them throughout my career and just wanted to create this space for business owners to be able to just come down there and just enjoy and then also bring these same ideas to Orlando, Cocoa Beach, Marriott Island area down there. That’s where we’re focusing. We are working with some local business leaders in Florida as well to create some different experiences there. We’re going to be working on that beginning of 2025, doing some different seminars and one-day events down there.

Speaker 1

I’m guessing you did the same thing when you were thinking about this location, going back through, what is my long-term plan for this? What is my short-term plan for this? Is Is that different than what your overall plan is? Do they complement each other for your NoviEdge overall goals, or is this a completely separate thing? How do you branch out like that?

Speaker 2

It’s a complement, but we have to be realistic. We’re not going to do leadership training every day. It is a property that accommodates larger groups. It will be available for short-term rental as well for anybody just vacationing in the area, maybe doing a large family event. It is going to be a multi-functioning space. But the biggest part that we want to do is create it for us as well. But yeah, there’s a business plan behind it. Everything needs a plan. You need a plan. Where it’s a business, you need a plan. Where is the business plan behind it that it is a multi-purpose facility?

Speaker 1

When are you expecting it’ll be open for business?

Speaker 2

It’s January of ’25.

Speaker 1

Oh, so it’s on the verge.

Speaker 2

It is on the verge. It will be ready sooner, but we will probably selfishly enjoy it for a little while. We want to have everything ready and presented like we would like it to represent us. That’s why we’re not rushing into it, but January of ’25.

Speaker 1

You said it’ll accommodate groups and that thing. Do you anticipate live webinars or things where you’re going to bring a group in where you are presenting to them, which is different than what you’re doing now.

Speaker 2

We do live experiences. We actually have one coming up in Lexington this month. We do have those live in-person experiences, but this is going to be a little more because you’re living life with these people for a couple of days. It’s not a one-day event and you go home. That’s what’s going to be very interesting and unique about it.

Speaker 1

Well, that’s exciting. I wish you well as that kicks off, and I’m excited to watch that grow and that thing. One thing that I wanted to, again, shift gears and talk about is mentorship. I always bring this up because I am so passionate that that is such an integral part of growth and your past and how you bring that into how you lead now. As you’re coming along, and especially because you said, I wasn’t expecting to be doing this. So did you have that mentor that really made a difference as you were growing in business?

Speaker 2

Yes, I had three mentors. I will go back to my main mentor and just wonderful friend. The reason I took the leap in the beginning was because he said, You got this. The biggest advice he gave me was, You’ve got what it takes. I always remember that to make sure that That’s one of the things that we always share with our clients. They just need reassurance. They’ve got what it takes. He was very influential. This was what’s funny. He helped me get into business. He gave me the confidence to say, You got this, go do it. But then when it flipped to the other side, he came to me for advice on how to sell to private equity. The uniqueness was he helped me get into business and I helped him transition out of business, which was the coolest piece of our story together. Then along the way, it does take more than your mentors. Your mentors are there to pick you up on your worst day, to be there, to encourage you. But they aren’t necessarily the ones that are blowing the whistle at you and say, We’re harder. Get out of it. You need to do this.

Speaker 2

That’s when these trainers and coaches come into place. Trainers, coaches, and then advisors, people that are totally outside. I have advisors in my life that don’t really know my business, but they know where I’m trying to grow, and they’re experts at that. Then I have my accountability partners. I have people that just are there to hold me accountable to what I say I’m going to do. These people also don’t really understand business. You don’t necessarily need that as long as you know your role with accountability. But I think these mentors, coaches, having people that have been where you want to go is the key to getting there successfully and getting there quickly. You don’t need to create this if someone else can give the tools to get there faster.

Speaker 1

That is so well said. I think that people don’t take that as seriously or as… I don’t think they put the importance on it that it truly needs to happen. Shifting that gear, I’m guessing then you have a real heart or mindset for the people that are coming into business. I mean, therefore you’re coaching. I get that, but I’m talking about maybe people around you and that thing. I was talking to somebody recently, and they were talking about mentoring women coming into the workforce. One of the best things that she would tell other women was, You have to network. I mean, that’s for yourself. I had another woman tell me, What’s your mentor doesn’t necessarily need to be your boss because they have an agenda. They’re trying to mold you into this. You do need to have outside resources and that thing. How do you think about mentorship as far as bringing people, whether they’re working for you or in your realm?

Speaker 2

I think we all need mentors. Here’s the thing. Today, Our thinking of a mentor is like I described to you. My friend who, physically, we’ve sat in front of each other. There are many ways to be mentored today with so much access to information on… Go anywhere on the internet and you can find mentorship. It doesn’t have to be one-to-one, but it can be information that someone who’s been there. I just feel like we need to challenge the way we’ve looked at that in the past and see that there’s different ways we can learn because you have access to talent, knowledge, experience that we have never had before. Just trying to say, Well, I need to go meet with this person, and they need to hear my story and help me. Well, maybe not. I think that is the challenge to constantly be looking at who has what I need, where I am right now. Who has what I need, where I am right now, and learn from them because that will change. Do you know how many times we talk to people and we say, No, I’ve had a business coach for five years. Really? Well, it’s probably time to move on from that coach because how’s that person taking you to the next level? Just like we talked about the analogy with baseball, at some point, you outgrow what they bring to the table. That’s when you got to be aware of.

Speaker 1

Right. That makes perfect sense. What you said earlier about having confidence, and that is so huge. I always think of that person that’s wanting to do something different, whether it’s starting that business or whatever. They think that everybody is got it figured out, and they’re the only ones that don’t. That’s not true whatsoever. But you’re right. Having those advisors around you and having the right people around you makes all of the difference. I guess, too, it goes right into what you were saying about not working in your business, but working on the business, that if you are so head deep into your business, you don’t have time to look for the resources that are just right there around you.

Speaker 2

That’s right.

Speaker 1

Gwen, this has been a great conversation, which, of course, I knew it would be. Let’s get off of the business stuff for just a second and talk about what you like to do for fun.

Speaker 2

It usually would involve a challenge. Whether it is some crazy race that I’ve done in the past or even I did even sign up to do a comedy class and performed on stage. For me, fun is challenging and doing something I’ve never done before. What that is exactly varies. I’ve done everything from being a professional musician to, like I said, doing some of these crazier things. I think it’s just about just enjoy life to the fullest. For me, that’s what’s fun. I don’t know what tomorrow brings, but I know that I’m going to look for the things that are going to make it memorable and fulfilling.

Speaker 1

Great answer. With that, if anyone wants to reach out to you or connect, what’s the best way for them to do so?

Speaker 2

Well, our website is NoviEdge. Com, N-O-V-I-E-D-G-E. Com. My email is gwen, G-W-E-N @ NoviEge. Com.

Speaker 1

You’re also on LinkedIn, correct?

Speaker 2

Yes, I am on LinkedIn. Check that out, too.

Speaker 1

Which I’m glad you are because we wouldn’t know each other if it wasn’t for that. We wouldn’t.

Speaker 2

Yeah, that’s our reason we know each other.

Speaker 1

Yes, yes, absolutely. Well, I can’t thank you enough. I think this has been really enlightening and just gives you a little different perspective on how to get started in business and how to grow. I really, really appreciate your insights and for you being here today.

Speaker 2

Thank you. Thank you for the opportunity. Just so happy I know you. You’re an amazing person. Thank you for sharing this.

Speaker 1

Thank you much. All right. Well, we look forward to staying in touch and hearing how everything goes down in Florida. Thank you for listening to Empowered Women. If you like what you heard, please give us a five-star review and subscribe to the show wherever you listen to your podcast and share with those you think can benefit from this information. Please email all questions, suggestions, and compliments to sharon@pinnaclestrategicadvisors. Net. The InPowered Women podcast is produced by the podcast production company and executive produced by Sharon Lee.

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